How a Personal Brand Plan Benefits Your Business Brand You don’t get a second chance to make a first impression. Truer words were never spoken, and they apply to both you and your business. If you’re a store owner, for example, you know that if someone has a negative interaction the first time they visit, …
Personal Branding Strategies for Women in Business Read More »
When I think of successful logos I think of the following list of companies. Ahhh, I said logos make me think of companies, not the opposite! That is the secret to why you need a logo as part of your creative branding solutions! To illustrate that point, here are some examples. Let’s play Name That …
Creative Branding Solutions – So Why Do I Need a Logo? Read More »
Marketing goods or services with two or more brand names of different companies is a popular approach to expand an existing or fresh brand’s publicity within the market and can be utilized in a lot of ways. Even though co-branding is not a new idea, it stays important to think about the strategic aims of …
According to the Bureau of Labor statistics, there are over 385,000 insurance sales agents in the US, with a mean average income of just over $67K. Of course it’s not perfectly linear but if we simply divided the 385,000 by 50 we would have a mean average of 7700 agents per state, but that isn’t …
No matter whether you’re a designer, a blogger, or an entrepreneur who wants to sell something – you’ll definitely want to get people hear about you. Obviously, this is the number one reason why you should make your brand visible online. Your power of convincing your target audience to connect with you is actually a …
“People spend money when and where they feel good” – Walt Disney Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler. For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every …
Sensorial Branding – The Future of Brand Building Read More »
You plan to start a branding campaign, you wish for a high consumer reach and higher consumer reaction to your campaign? Of course yes. Everyone does, after all that’s what you start a campaign for. But as soon as to decide so all that you are suggested with is, “be creative, think new and think …
Craftsman brand their work for identification purposes. In this article, we are going to give you a few tips on how to use a branding iron. First of all, it’s important to note that the use of a branding iron is pretty simple. All you need to do is heat it up and press it …
Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win situation for both co-brand partners …
Success may, at times, seem effortless, but we know firsthand how difficult it can be to expand your audience in a way that translates to revenue growth. Today’s start-up environment, coupled with digital transformation and our ever-shortening attention span, makes it all the more important to be intentional about lead generation, particularly when venturing into …
How to Fuel Business Growth With Great Lead Magnets Read More »