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Why B2B Marketers Thrive On LinkedIn, More Advertisers Applying Brand Values, Reddit Talk Rolls Out, & Ad Market Expands 43%

2021 August 27 MotionCue Chart

Why B2B Marketers Build on LinkedIn [Infographic]
96 percent of B2B marketers distribute content on LinkedIn (client), which has surpassed the 774 million member mark, including the presence of 97 percent of all Fortune 500 firms — two of numerous statistics of interest to digital marketers contained in newly-released infographic data. Social Media Today

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Just 23 percent of firms rate their CMO-CIO working relationships as very effective, while 60 percent of CMOs who have very effective relationships with IT say that they utilize multi-year strategic planning, according to recently-released survey data of interest to online marketers. MediaPost

Most Marketers Say They’re Not Getting the Most Out of Their Marketing Automation Tools. Why?
39 percent of marketers see lack of training and resources as the top challenge to fully utilizing marketing automation tools, followed by 32 percent who view lack of management resources at the biggest barrier, according to newly-released report data. MarketingCharts

YouTube Overhauls Search Results
Google’s YouTube has begun a mobile test that incorporates Google search results to augment YouTube’s traditionally video-only SERPs, in a move that may eventually roll out to all users, while also implementing several other new YouTube search-related updates, YouTube recently announced. Search Engine Journal

Twitter Announces Coming DM Improvements, Including Multi-DM Sharing and Updated Navigation
Twitter has rolled out the ability to share a private message to multiple Twitter users, along with changes to how direct messages on the platform are formatted, both part of several additional new related features, Twitter recently announced. Social Media Today

82% of advertisers apply brand values to media spending decisions, survey finds
Over the past year there has been a 20 percent increase in advertisers that apply brand values to media spending, while some 59 percent of advertisers say they will downgrade a media partner because of trust factors — two of several statistics of interest to digital marketing contained in recently-released report data. Marketing Dive

2021 August 27 Statistics Image

Ad Market Expands 43% In July, Smaller Categories Outpace Top 10
For the fifth month in a row the advertising economy in the U.S. has grown, with July seeing a 43.3 percent increase in year-over-year ad spending, according to newly-released ad tracking index data of interest to online marketers. MediaPost

LinkedIn Publishes New Guide to Effective Brand Building on the Platform
B2B marketers who publish on LinkedIn (client) have been given new data on the most effective use of the Microsoft-owned platform for brand-building initiatives, with the launch of a new brand strategy guide, the firm recently announced. Social Media Today

Reddit unveils its Clubhouse clone, Reddit Talk
Social news aggregator and discussion platform Reddit has launched its audio-call-based communication app offering features similar to Clubhouse, a move that gives marketers new options for utilizing the platform, Reddit recently announced. TechCrunch

2021 Survey Reveals How Marketers Take Advantage of Video
28 percent of marketers say that building brand awareness is the number one objective when it comes to using digital video, followed by 24 percent that find explaining products the top goal, and 18 percent who consider increasing sales and traffic as leading objectives, according to newly-released survey data. Business 2 Community

2021 August 27 Marketoonist Comic

A lighthearted look at the “this meeting could have been an email” by Marketoonist Tom Fishburne — Marketoonist

Deleting Unwanted Emails Every Day For Rest of Life More Convenient Than Clicking Twice to Unsubscribe Forever — The Hard Times


  • LinkedIn Learning Solutions — Companies Are Opening Their Doors Again. How Do Employees Feel About Going Back? — LinkedIn (client)
  • TopRank Marketing — Top 70 Influencer Marketing Blogs and Websites — Feedspot

Have you found your own B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.

Thanks for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope that you will return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.

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